Splendour in the Grass: why big brands are flocking to the event 13 hours ago

AdNews spoke with creative agency and Splendour commercial partner, Secret Sounds, to understand why brands involved with the annual event see it as more than just a 'three-day festival'.

Campaigns

Telstra unveils 'I'm Not Worried About Data' campaign

The new work for Telstra targets people’s desire for better, faster data.

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Cadbury takes a stand against racism

Cadbury is taking stand against racism and other forms of intolerance with its new campaign Symbol For All created by Ogilvy Melbourne.

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Charitable Foundation TVC shares real life stories

The campaign highlights how community projects can change lives.

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Opinion

Bohemia and M&C Saatchi Group head of integrated strategy Sophie Price

Why technology-led optimisation obsession is limiting creativity in media agencies

Driven by their clients desire for greater efficiency, media agencies have become far too focused on technology at the expense of a once great skill in their arsenal – creativity. Bohemia’s Sophie Price makes a case for redressing the balance.

PHD Australia group trading director Sasko Bosilkovski

Leveraging the power of sport sponsorships to grow your brand

In today’s age of constant consumer engagement, a logo on a jersey or a one-off sport sponsorship is simply not enough to justify the value of your live sport involvement these days, says PHD’s Sasko Bosilkovski.

The Trade Desk GM AUNZ Mitch Waters

Bringing your brand to Chinese consumers

The Trade Desk Mitch Waters talks about taking Australian brands to the Chinese market.

A look into Liberal and Labor’s ad strategy 8 hours ago

As the first full week of the campaign draws to a close and the so called “truce” comes into effect for the Easter long weekend and ANZAC Day, it is time to stop and see who is doing what for the election.

Young Gun: Nine digital account executive Monika Bujcevski 9 hours ago

Monika Bujcevski has been in the industry for just over a year and is also a part time food blogger.

Mazda and L’Oréal back Foxtel on Game of Thrones final season 12 hours ago

Foxtel has revealed that auto brand Mazda and cosmetics label L’Oréal have both signed on as the major sponsors for the eighth and final season of Game of Thrones.

JCDecaux contributes €20 million to restore Notre-Dame 12 hours ago

JCDecaux is contributing €20 million (AU$31 million) to the restoration of the Notre-Dame Cathedral in Paris, following the fire that destroyed much of the iconic French site.

Deliveroo appoints Google partnerships boss as head of marketing 12 hours ago

Deliveroo has named Jeremy Brook as its head of marketing in Australia, as it seeks to expand further across the nation.

Protecting, not just promoting, brands: Daylight's mission 13 hours ago

Daylight set up with the goal to promote and protect brands in today’s challenging landscape. We speak with ECD Chris Mitchell to find out more.

The Royals name Sebastian Vizor as deputy ECD 13 hours ago

The Royals has continued to strengthen its team with the appointment of Sebastian Vizor in the newly created role of deputy ECD.

Pitch Wrap: Virgin, Tourism NZ, Cricket Australia 14 hours ago

This week PHD, Mindshare, Clemenger and more were appointed to new accounts.

Siren Awards finalists and host revealed 14 hours ago

The duo behind last year’s Gold Siren win, Ray Ali and Carlo Mazzarella from Clemenger BBDO Melbourne, are again in the running this year for their work on a Carlton Zero ad.

In other news...